NeoCon 2023 is a top global platform. Since 1969, it has been a significant annual event for commercial interior design. This event showcased offerings from over 400 well-known companies. Emerging participants and industry partners also exhibited their products.

Since the grand opening of Spartan’s Chicago Showroom in 2017, we have welcomed clients into our space located at 162 West Hubbard a short block from The Merchandise Mart.  Take a look at our highlights from Spartan’s #NeoCon2023 partnership events. From product showcases to color forecasting, and all the tacos in the between, we had a blast in Chicago!


NeoCon 2023 In Review


For the second year, American Biltrite took over Spartan’s Chicago Showroom.  During the open house in 2022, American Biltrite worked with designers to hone in on color trends for the pending launch of the ABPURE Infinity.   A short year later, ABPURE Infinity is in production and was highlighted throughout the space.  Produced with renewable gas from 100% organic waste, ABPURE Infinity is a carbon neutral rubber flooring.  Launching their second carbon neutral collection in 2024, American Biltrite held color forecasting sessions with clients throughout the event.  In the rear of the showroom, clients were able to get off their feet and relax with manis and pedis. Afterwards, they headed to other events surrounding the show.


Spartan’s iconic mobile showroom was stationed at the corner of Hubbard and Wells Street just below the brick and mortar showroom.  National partner, ECOsurfaces showcased within the space and launched Desert & River – their new woven vinyl sheet product fusion bonded to a 3mm vulcanized composition rubber base layer. Desert & River’s woven vinyl texture creates a warm, welcoming effect while also providing the ergonomic, safety and acoustic performance benefits of their proprietary vulcanized composition rubber base layer. Desert & River could be seen installed on the floor of the mobile showroom and in the library of Spartan’s Chicago showroom throughout the events.


Kahrs Upofloor was in the restaurant Soilta one floor below our main showroom space. They featured their hardwood and resilient flooring products over tacos, margs and headshots built to help clients drive their personal brand forward.


Thanks to our sponsors at NeoCon 2023, American Biltrite, Kahrs, and ECOsurfaces – and a big thanks to every client who made time to stop by. The countdown to NeoCon 2024  begins!
About Spartan Surfaces

Spartan Surfaces, a subsidiary of Floor & Decor, is a specialty flooring supplier headquartered in Bel Air, MD. Employing over 150 team members, Spartan holds warehousing and offices in Maryland and Minnesota with showrooms in D.C. and Chicago.  Its geography encompasses seventy percent of the United States, with continued expansion on the horizon. Taking a human-centered approach, Spartan prides itself on great people dedicated to great products. Great families, great friendships, and great happiness. Whatever you’re working on, we’ve got you covered! To learn more visit,