On June 23rd, Spartan Surfaces acquired Salesmaster. This strategic move brings together decades of flooring industry experience. In this podcast, Kevin Jablon, CEO of Spartan Surfaces, and Steve Kurtz, President of Salesmaster, discuss the background of this partnership, their shared vision for the future, and the why behind Better Together.

Steve Kurtz: The Founding of Salesmaster

Steve Kurtz entered the flooring industry after a brief career as an accountant. Inspired by his father, who founded Salesmaster in 1961, Steve took the reins of the family business and transformed it into a successful enterprise.

Meeting Kevin Jablon: A Turning Point

Steve recounts meeting Kevin Jablon in the early 2000s.  Kevin’s energy and expertise left a lasting impression on Steve, creating a foundation for a future business relationship. Their connection remained strong through the evolution of Kevin’s career.

Complementary Strengths: The Logic Behind the Partnership

With Salesmaster’s proven focus on logistics and customer service, and Spartan’s innovative sales approach, both leaders saw an opportunity to create a flooring industry leader. Steve emphasizes that combining their unique strengths was a central motivation behind the acquisition.

The Future of Flooring is “Better Together”

The partnership between Spartan Surfaces and Salesmaster will undoubtedly benefit customers, employees, suppliers, and the wider flooring industry. This new powerhouse promises a bright future for flooring solutions.

Listen on Spotify

Learn More about the Acquisition of Salesmaster:

Spartan Acquires Salesmaster

Learn More about the launch of Better Together:

Better Together


Spartan Surfaces, a subsidiary of Floor & Decor, is a specialty flooring supplier headquartered in Bel Air, MD. Employing over 150 team members, Spartan holds warehousing and offices in Maryland and Minnesota with showrooms in D.C. and Chicago.  Its geography encompasses eighty-five percent of the United States, with continued expansion on the horizon. Taking a human-centered approach, Spartan prides itself on great people dedicated to great products, great families, great friendships, and great happiness. Whatever you’re working on, we’ve got you covered!