News

Dec 2 2015

AVA by Novalis Spotted Around the Globe

Novalis Sponsors Shanghai BMW Masters 2015 Golf Tournament

In its second year, Novalis Innovative Flooring elevated to the ranks of the five top Corporate Sponsors, with brands such as Nike Golf, Hugo Boss, and Mandarin Oriental Hotel in its support of the BMW Masters 2015 Golf Tournament at the Lake Malaren Golf Club, November 10 – 14.

Novalis was the host sponsor of the tournament’s spacious Media Lounge and VIP Tent, and installed over 3,000 sq. ft. of its AVA™ commercial LVT. The flooring company’s presence was also evident with its brand placed alongside BMW in signage at various tee’s and holes throughout the course during the weeklong event. A record 23,500 fans attended on Day 4.

“As a worldwide brand, we are proud to be associated with BMW and international sporting events such as this,” said John Wu, president and CEO of Novalis. “This helps us build a stronger brand for our customers and distributors.”

Novalis Serves-Up New AVA™ Luxury Vinyl Flooring at Rolex Tennis Masters

Toronto, Nov. 10– For the sixth straight year, Novalis Innovative Flooring has been named the official flooring sponsor for the Shanghai Rolex Tennis Masters, one of the largest tournaments in the world and a favorite in the ATP1000 series. This year, in addition to the previously installed Novalis LVF in the Hospitality and Brand Pavilions, Novalis installed 300m2 of its new AVA™ DSGN™ collection in the Players’ Lounge. AVA is the new commercial brand of LVF from Novalis and introduced at NEOCON East last month.

Novalis and tournament designers chose the AVA DSGN Australian Pecan Spring style plank to complement the modern furniture and warm interior lighting of the lounge.

“The Shanghai Rolex Masters is another of the many world class professional and amateur sports venues that enhance their participant and attendee experience with our product,” observed John Wu, president and CEO of Novalis.